How do I use Fino Hair Mask properly?

After shampooing, squeeze out excess water and apply a small amount (about a quarter-sized dollop) from mid-length to ends. Leave it on for 5 to 15 minutes, then rinse thoroughly with warm water. Use 1–2 times per week for best results.

Will Fino Hair Mask work on my damaged, color-treated hair?

Yes. Fino's deep conditioning formula with Royal Jelly EX and Lipidure EX is specifically effective on hair damaged by coloring, perms, heat styling, and UV exposure. It repairs from within without stripping color.

How big is the jar and how long does it last?

Each jar is 230g (8.1 oz). With 1–2 uses per week, most people get 2 to 3 months from a single jar depending on hair length and thickness.

What makes Fino different from other affordable hair masks?

Fino is made by Shiseido, one of Japan's top beauty brands. It uses a concentrated blend of Royal Jelly EX, Lipidure EX, and PCA for intense moisture repair. Unlike many drugstore masks that just coat the surface, Fino penetrates each strand for lasting softness.

Can I use Fino Hair Mask on thin or fine hair?

Yes, but use a smaller amount and focus on the ends. Fine hair can feel weighed down by heavy masks, but Fino's lightweight formula absorbs without leaving greasy residue. Start with once a week and adjust from there.

What does Fino Hair Mask smell like?

Fino has a light, clean floral scent that's pleasant but not overpowering. It fades naturally after rinsing, so it won't clash with your other hair products or perfume.

Is Fino Hair Mask the same one that went viral on TikTok?

Yes. The Shiseido Fino Premium Touch Hair Mask is the exact product that blew up across social media. Users share before-and-after results showing visibly shinier, smoother hair after just one use.

Can I use Fino as a leave-in treatment or overnight mask?

Fino is designed as a rinse-out treatment. Leaving it in isn't recommended since the concentrated formula can build up. For best results, follow the 5–15 minute application and rinse thoroughly.

How to Use Fino Premium Touch Hair Mask (Step-by-Step Guide)

Name: Fino Premium Touch Hair Mask
Brand: Fino Hair Mask
Availability: InStock

You've seen the before-and-after videos. You've heard your coworkers raving about it. You finally ordered the Fino Hair Mask — and now it's sitting on your bathroom shelf while you wonder: am I actually doing this right?

Don't worry. The Shiseido Fino Premium Touch Hair Mask is surprisingly simple to use, but a few small tweaks to your routine can mean the difference between "nice" results and genuinely jaw-dropping hair. This guide walks you through everything: what's actually in the product, the exact steps, how long to leave it on, how often to use it, and the little tricks that make it work even better.

What's in the Fino Hair Mask (and Why It Works)

Before we get into the fino hair mask instructions, it helps to understand what you're working with. The Fino Premium Touch Hair Mask uses a combination of royal jelly extract and penetrating hair oils to rebuild the hair's inner structure while coating each strand with a smooth, frizz-fighting layer.

Royal jelly is packed with amino acids and fatty acids that bond to damaged, porous hair. The oils then seal the moisture in. Together, they mimic what a salon gloss treatment does — but you're doing it at home for a fraction of the cost.

This is why results feel immediate. You're not just coating the surface; the formula is actually getting inside the shaft.

How to Use Fino Premium Touch Hair Mask: Step-by-Step

Here's the full process from start to finish.

What you'll need: - Fino Hair Mask - Shampoo (no conditioner needed on mask days) - A wide-tooth comb - Shower cap or plastic wrap (optional but recommended)

Steps:

Shampoo your hair as normal. Use your regular shampoo once. You don't need to double cleanse unless your scalp is very oily or you have heavy product buildup. Skip conditioner entirely — the mask replaces it.
Squeeze out excess water. Your hair should be damp, not dripping. Wring it gently with your hands, then give it a quick squeeze with a towel. Too much water dilutes the formula.
Scoop out a generous amount. For shoulder-length hair, use roughly a 10-cent coin-sized amount. For longer or thicker hair, go bigger — don't be shy. Work the product between your palms to warm it slightly.
Apply from mid-lengths to ends. Start about two inches from your roots and work down to the tips. Ends get the most attention since they're the oldest, driest part of your hair.
Comb through for even distribution. A wide-tooth comb helps the product reach every strand evenly. This step takes 30 seconds and makes a noticeable difference.
Leave it on for 3–5 minutes. The standard wait time works well for most people. If your hair is severely damaged or very coarse, leave it for up to 10 minutes.
Rinse thoroughly with cool or lukewarm water. Cool water helps seal the cuticle, which adds to the gloss effect. Make sure you rinse until the water runs completely clear.

Pro tip: After applying the mask, clip your hair up and cover it with a shower cap before stepping into a warm shower. The heat from the steam helps the formula penetrate deeper. This is the single easiest way to boost your results.

How Often to Use Fino Hair Mask

This is one of the most common questions we get. The answer depends on your hair type:

Damaged, color-treated, or bleached hair: 1–2 times per week. Your hair needs consistent repair, and the mask won't over-condition if you follow the application steps correctly.
Normal hair that you're maintaining: Once a week is plenty. You'll keep the softness and shine without weighing your hair down.
Fine or low-porosity hair: Start with once every 10 days. Fine hair can get weighed down with too much product. If your roots start looking greasy faster than usual, space it out.

One thing to watch: always keep the mask away from your scalp. Applying it directly to the roots — especially on fine hair — can make your scalp oily and flatten your volume.

Common Mistakes That Reduce Results

Even a great product won't perform well if the application is off. Here are the mistakes worth avoiding:

Applying to soaking wet hair. Waterlogged hair can't absorb the formula as effectively. Always wring out excess water first.
Using too little product. This mask is meant to be used generously on the ends. A thin layer won't give you the deep-conditioning effect.
Rinsing too quickly. Three minutes is the minimum. If you're in a rush and rinse after 60 seconds, you're mostly just washing it off.
Skipping the comb-through. Without even distribution, some sections get too much and others get too little. Thirty seconds with a comb fixes this.
Using conditioner on the same day. The Fino Hair Mask is a full replacement for conditioner. Using both in one session is overkill and can leave buildup.

Pro tip: If your hair feels almost too soft or slightly greasy after the first few uses, try using a slightly smaller amount. The formula is rich — a little goes a long way once you find your ideal quantity.

Tips for Getting the Most Out of Your Mask

A few upgrades that take minimal effort but add up over time:

Heat amplifies the treatment. Wrap your hair in a warm towel straight from the dryer, or use a shower cap during your warm shower. Even 5 extra degrees makes a difference.
Consistency beats intensity. One weekly application done correctly outperforms three rushed applications. Set a day of the week and stick to it.
Follow up with a heat protectant. The mask will make your hair soft and manageable, but if you heat style regularly, a protectant prevents you from undoing all that repair work.
Be patient with bleached hair. If your hair is heavily bleached or chemically processed, you won't undo months of damage in one session. Give it 3–4 weeks of consistent use before judging results.

FAQ

Q: Can I use Fino Hair Mask on dry hair?

You can, but it works much better on damp, freshly shampooed hair. Damp hair has slightly opened cuticles, which helps the formula absorb instead of just sitting on the surface.

Q: Do I need to shampoo before using the mask?

Yes. Apply it after shampooing, not before. Using it on dirty or product-coated hair blocks absorption.

Q: Can I leave Fino Hair Mask on overnight?

Technically you can, but it's not necessary and may leave residue if you don't rinse thoroughly. The formula is designed to work in 5–10 minutes. Longer isn't always better with this one.

Q: Will Fino Hair Mask weigh down fine hair?

It can if you use too much or apply it close to the roots. For fine hair, use a smaller amount and focus entirely on the ends, keeping it at least 3 inches from your scalp.

Q: How long does one tub last?

A 230g tub lasts most people 2–3 months with once-a-week use. If you have very long or thick hair and use it twice a week, expect closer to 4–6 weeks per tub.

Start Getting Better Hair Days

Using Fino Premium Touch Hair Mask correctly doesn't require a complicated routine or extra steps. Shampoo, apply generously to damp ends, wait 5–10 minutes, rinse with cool water. That's really it.

The difference between people who see dramatic results and people who feel "meh" about it almost always comes down to application — specifically, the amount they use, how long they wait, and whether they let the heat from the shower do some of the work.

Give it three consistent weeks and you'll understand why this mask has a cult following across Japan, Korea, and now everywhere else.

Ready to try it? Visit our homepage for more hair care insights, or grab the Fino Hair Mask and see what your hair looks like when it's actually hydrated.