Fino Premium Touch Hair Mask
Fino Hair Mask: The Viral Fix for Damaged Hair
This Japanese deep conditioning treatment uses royal jelly and hair oil to repair dry, frizzy, color-treated hair. One 5-minute session gives you glossy, impossibly soft strands that last for days.
★ 4.5+ Stars from 10,000+ Happy Customers
Why Fino Hair Mask Is the #1 Deep Conditioning Treatment
Deep Hair Repair
Royal jelly and hair oil penetrate each strand, restoring moisture to dry, damaged, or color-treated hair from the inside out.
Damage Protection
Guards against UV rays, heat styling, and chemical treatments. Your hair stays stronger and healthier between salon visits.
Instant Glossy Results
See the difference after one use. Frizzy, rough hair transforms into smooth, glossy strands that feel salon-fresh.
How to Use Fino Hair Mask
Four simple steps to transform dry, damaged hair into soft, glossy strands
Shampoo & Rinse
Wash your hair with your regular shampoo and rinse thoroughly. For best results, try the Shiseido Fino Premium Touch Moist Shampoo to prep strands for deep conditioning treatment.
Apply the Mask
Scoop a coin-sized amount of Fino Hair Mask and work it through mid-lengths to ends. The rich essence absorbs quickly—no need to pile it on. A little goes a long way with this 230g jar.
Wait 5-15 Minutes
Let the royal jelly and hair oil penetrate each strand. Five minutes works for weekly maintenance. Fifteen minutes gives seriously damaged or color-treated hair the deep repair it needs.
Rinse & Feel the Diff
Rinse with lukewarm water until the mask is fully washed out. You'll feel the difference immediately—hair comes out silky smooth, detangled, and with a healthy shine that lasts for days.
The Fino Hair Care Collection
Japan's best-selling hair repair line uses royal jelly, Tsubaki oils, and deep conditioning technology to transform dry, damaged hair into soft, glossy strands you'll actually want to touch.
Fino Premium Hair Mask
Check PriceFino Hair Mask Viral Japanese hair mask — rich royal jelly essence repairs dry, damaged strands
- Repairs dry & damaged hair fast
- Royal jelly deep conditioning
- Leaves hair glossy & silky soft
- 230g jar lasts 2-3 months
TSUBAKI Shampoo Set
Check PriceFino Hair Mask Tsubaki oil-infused duo that locks in moisture for soft, smooth, hydrated hair
- Tsubaki oil moisture infusion
- Shampoo + conditioner duo
- Fights dryness & frizz daily
- Smooth, revitalized hair feel
Fino Moist Shampoo
Check PriceFino Hair Mask Deep moisturizing shampoo that strengthens and repairs color-treated, dry hair
- Deep moisturizing formula
- Repairs color-treated damage
- UV & weather protection
- Strengthens weakened strands
Fino Hair Mask Specs
Everything you need to know about this Japanese hair mask
| Product Name | Shiseido Fino Premium Touch Hair Mask |
| Net Weight | 230g (8.1 oz) |
| Product Type | Deep conditioning hair repair mask |
| Key Ingredients | Royal Jelly EX, Lipidure EX, PCA dimethicone, Trehalose |
| Hair Types | Dry, damaged, frizzy, color-treated, permed |
| Treatment Time | 5-15 minutes per application |
| Frequency | 1-2 times per week recommended |
| Scent | Light floral grace fragrance |
| Origin | Japan (Shiseido) |
| Texture | Rich cream that absorbs without heavy residue |
Japan's #1 Hair Mask for Damaged Hair Recovery
Shiseido's Fino line brings decades of Japanese beauty science to your shower. Every formula targets dry, damaged hair at the strand level.
Each product uses concentrated royal jelly and Tsubaki oils to penetrate deep, leaving hair glossy, soft, and genuinely healthy.
Trusted by millions across Asia and now viral worldwide. Your hair deserves this level of intensive care.
Your Best Hair Is One Mask Away
Join millions who've discovered the Shiseido Fino Premium Touch Hair Mask. One jar, 50+ treatments, and hair that finally feels healthy again.
Get Your Fino Hair Mask Now →Why Choose Shiseido Fino Hair Mask
The best hair mask for damaged hair isn't always the most expensive one. Here's why millions swear by Fino.
Salon Results at Home
Professional deep conditioning treatments run $30-80 per session. One jar of Fino Premium Touch Hair Mask costs a fraction of that and delivers 50+ treatments. You'll get that fresh-from-the-salon softness every single week without booking an appointment.
Repairs Real Damage
This isn't surface-level conditioning. The royal jelly and hair oil formula penetrates each strand to repair damage from coloring, heat styling, and harsh weather. After a few uses, hair that used to snap and break starts feeling strong and flexible again.
Viral for a Reason
This Japanese hair mask went viral because people couldn't stop touching their hair after using it. Millions of real users across TikTok and Reddit rave about the instant softness and shine. It's the kind of product you tell every friend about.
Quick & Easy Routine
You don't need 30 minutes or complicated steps. Apply Fino to damp hair, wait 5 minutes, rinse. That's it. The fast-absorbing formula works while you finish the rest of your shower routine—no shower caps or heat tools required.
Shiseido Quality
Shiseido has been making hair and skin care products since 1872. Over 150 years of Japanese beauty science goes into every jar. You're getting research-backed ingredients and pharmaceutical-grade quality, not some overnight brand.
Works on Every Hair Type
Dry, frizzy, color-treated, permed, heat-damaged—Fino handles it all. Whether you've got fine straight hair that needs body or thick curly hair that needs moisture, this mask adapts. It hydrates without weighing hair down or leaving greasy residue.
Get the Most From Your Fino Hair Mask
A progressive hair recovery plan that takes you from damaged and dry to glossy and strong in just one month
Rescue Phase
- Apply Fino mask 3 times this week
- Leave on for full 15 minutes each time
- Focus on the driest, most damaged ends
- Skip other conditioners this week
Repair Phase
- Reduce to 2 applications this week
- Extend mask to mid-lengths and ends
- Try wrapping hair in a warm towel while waiting
- Notice less frizz and easier detangling
Strengthen Phase
- Switch to 1-2 times per week
- Use a coin-sized amount for 5-10 min
- Pair with TSUBAKI Moist Shampoo set
- Take before and after photos for results
Maintenance Phase
- Maintain with once-weekly treatments
- Use less product as hair improves
- Adjust timing based on your hair needs
- Enjoy your glossy, healthy-looking hair
Key Benefits & Use Cases
Discover all the ways this product can work for you.
Color-Treated Hair
Restores moisture stripped by bleaching and dye. Helps color last longer by sealing the cuticle and preventing that straw-like texture after salon visits.
Heat-Damaged Hair
Repairs strands fried by flat irons, blow dryers, and curling wands. The royal jelly and lipid complex rebuild what daily heat styling breaks down.
Frizz Control
Smooths the hair cuticle so humidity can't puff up your strands. You'll actually want to wear your hair down again, even on humid days.
Dry & Brittle Hair
Delivers deep hydration to hair that snaps and splits. The moisturizing hair treatment penetrates beyond the surface to restore flexibility and bounce.
Sun & Weather Damage
Reverses the dull, rough texture caused by UV exposure, wind, and dry winter air. Perfect for bringing summer-damaged hair back to life.
Post-Perm Recovery
Softens and hydrates hair that's been chemically processed. Helps permed or relaxed hair feel natural and touchable instead of wiry and dry.
What Fino Fans Are Saying
"My bleached hair was straw-like for months. Two weeks with Fino and it's soft and shiny again. This stuff actually works."
"I've tried every hair mask under $30. Fino beats them all — my dry, frizzy hair feels like silk after just one use."
"Used this before and after coloring. Zero breakage, still feels smooth. Best Japanese hair mask I've found."
Fino vs The Competition
See how this Japanese hair mask stacks up against typical options
| Feature | Fino Hair Mask | Typical Product |
|---|---|---|
| Key Ingredient | ✓ Royal Jelly EX | Basic silicones |
| Repair Depth | ✓ Penetrates strand | Surface coating |
| Treatment Time | ✓ 5–15 minutes | 20–30 minutes |
| Texture After Use | ✓ Silky, no residue | Heavy or greasy |
| Size per Jar | ✓ 230g (8.1 oz) | 150–200g typical |
| Works on Color | ✓ Yes, safe | May strip color |
Fino Hair Mask FAQs
How do I use Fino Hair Mask properly?
After shampooing, squeeze out excess water and apply a small amount (about a quarter-sized dollop) from mid-length to ends. Leave it on for 5 to 15 minutes, then rinse thoroughly with warm water. Use 1–2 times per week for best results.
Will Fino Hair Mask work on my damaged, color-treated hair?
Yes. Fino's deep conditioning formula with Royal Jelly EX and Lipidure EX is specifically effective on hair damaged by coloring, perms, heat styling, and UV exposure. It repairs from within without stripping color.
How big is the jar and how long does it last?
Each jar is 230g (8.1 oz). With 1–2 uses per week, most people get 2 to 3 months from a single jar depending on hair length and thickness.
What makes Fino different from other affordable hair masks?
Fino is made by Shiseido, one of Japan's top beauty brands. It uses a concentrated blend of Royal Jelly EX, Lipidure EX, and PCA for intense moisture repair. Unlike many drugstore masks that just coat the surface, Fino penetrates each strand for lasting softness.
Can I use Fino Hair Mask on thin or fine hair?
Yes, but use a smaller amount and focus on the ends. Fine hair can feel weighed down by heavy masks, but Fino's lightweight formula absorbs without leaving greasy residue. Start with once a week and adjust from there.
What does Fino Hair Mask smell like?
Fino has a light, clean floral scent that's pleasant but not overpowering. It fades naturally after rinsing, so it won't clash with your other hair products or perfume.
Is Fino Hair Mask the same one that went viral on TikTok?
Yes. The Shiseido Fino Premium Touch Hair Mask is the exact product that blew up across social media. Users share before-and-after results showing visibly shinier, smoother hair after just one use.
Can I use Fino as a leave-in treatment or overnight mask?
Fino is designed as a rinse-out treatment. Leaving it in isn't recommended since the concentrated formula can build up. For best results, follow the 5–15 minute application and rinse thoroughly.